This time, 59 percent of opening-weekend attendees were female. “Catching Fire,” partly because of rigorous marketing, delivered an opening-weekend audience that was more evenly split, boding well for the future of the franchise, which Lionsgate executives have posited could even include theme park attractions. The first “Hunger Games” film, released last year, drew an opening-weekend audience that was 71 percent female, for instance. Many box-office analysts have viewed “The Hunger Games” as a successor to “Twilight” - an extremely popular movie series, but ultimately one with limited appeal to certain demographic categories, particularly men. Hollywood expected “The Hunger Games: Catching Fire” to deliver huge ticket sales, and it did not disappoint: North American theaters generated $161.1 million in ticket sales between Thursday and Sunday, according to studio estimates.īut “Catching Fire” also shattered expectations in an important way. LOS ANGELES - The “Hunger Games” movie franchise became a full-fledged cultural phenomenon over the weekend, broadening its appeal by age and by gender with its second installment, and setting a November box-office record.
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